Roadmap OS vs Aha!
Aha! is a feature-rich enterprise PM platform with deep customization. We're a fraction of the price, broader in scope (capacity + hardware), and ship faster — but we don't match their workflow customization or 30+ integrations.
In one sentence
Aha! is the right answer for enterprise teams with deep customization needs. Roadmap OS is the right answer for small-to-mid teams that want the 80% at 15% of the price.
Pricing math
For a 20-person team, monthly cost:
Aha!
$1,180
/month
Roadmap OS
$25
/month · whole team
Annual delta: $13,860/yr saved
Side-by-side
| Feature | Roadmap OS | Aha! |
|---|---|---|
| Starting price | $0 (free tier) | $59/user/mo (no free tier) |
| Pro / Premium | $25/mo whole team | $59-99/user/mo |
| Roadmap (Gantt + Kanban) | ✅ | ✅ |
| Capacity planning | ✅ CapacityIQ | ✅ Coarser |
| Workflow customization (custom fields, automation) | Limited | Deep |
| Strategy / OKR module | Lighter (in Prioritization) | Dedicated module |
| Hardware product profiles | ✅ | ❌ |
| Desktop app | ✅ | ❌ |
| BYO AI key | ✅ | ❌ |
| Setup time | 90 seconds | Sales call required |
| Integrations | 5 | 30+ |
| Aha! Develop (engineering side) | Not built | Mature |
| Founder-led support | ✅ | Tiered enterprise |
Where Aha! wins (don't dismiss)
Deep workflow customization
Custom fields, custom workflows, automation rules. Mature and battle-tested. We're more opinionated by design.
30+ native integrations
More than our 5. If you need a specific integration today, Aha! is more likely to have it.
Aha! Develop (engineering side)
Vertically integrated PM + engineering. Mature. We don't have an engineering-side product — we sync to Jira / Linear instead.
Strategic planning depth
Dedicated Strategy module with OKRs, initiatives, themes. Ours is lighter (OKRs in the Prioritization module).
Where Roadmap OS wins
$25/mo whole team vs $59-99/user
20-person team: $300/yr vs $14,160/yr. Annual savings dwarf any feature gap.
Hardware product profiles
Aha! is software-only. We have BOM, firmware, certifications, MTBF, units shipped.
Desktop app + offline
Mac/Windows/Linux, same codebase as web. Works in low-connectivity regions.
BYO AI key
Use OpenAI / Anthropic / Google with your own key. Pay your provider directly. Aha! uses their AI.
Setup time: 90 seconds vs sales call
We're self-serve. No SDR layer. Free tier is real.
Founder-led support
Email the founder. Same-day reply. No tier-1 support filter.
Who should pick which?
Pick Aha! if…
- You're enterprise (100+ people)
- Deep workflow customization is required
- Strategic planning + OKR module is core to your workflow
- You need 30+ integrations today
- Your engineering team would use Aha! Develop
Pick Roadmap OS if…
- You're small-to-mid (5-50 people)
- You can live with opinionated defaults
- You ship hardware (or hardware+software)
- Per-user pricing kills your budget
- You'd rather sign up self-serve than book a sales call
Try Roadmap OS
Free tier — no credit card. 14-day Pro trial. Migrate from Aha! in under 4 hours.