Go-to-market readiness: the checklist that saves launches

Engineers know when a product is technically ready. They run the tests, ship the build, sign it off. But "technically ready" is not "go-to-market ready" — and the gap between those two states is where most launches quietly fail.

A real G2M readiness check covers fourteen departments, not three. Engineering, Product, Software, International, Infrastructure, Logistics, Finance, Contracts, Installations, PSD, ECC, Sales, Marketing and Legal. That's roughly 126 questions, and most teams only ever ask about 30 of them. The other 96 are exactly where launches blow up.

Did Finance set up the cost centre? Does Logistics have stock at every depot? Did Legal clear the warranty wording? Has Sales been trained on the new pricing? Is the support team ready for tickets? Each missed item becomes a launch-week fire drill, and PMs get blamed for things they were never told to track.

The fix is boring but powerful: a structured checklist, scored per department, with evidence on every item. Roadmap OS ships with all 126 items pre-loaded. Each item gets a yes/no/N/A, a comment, supporting links, and a one-click "send to ToDo" button. Per-department scores make blockers visible the moment they appear. Word export turns the whole thing into a sign-off document for your launch review.

Launches don't fail because PMs are bad. They fail because nobody asked the 96th question. Ask all of them.